Heidi Lewis Logo

original concept sketches
sketches made more legible
1/2 font options
2/2 font options
logo being rdone
remade using consistent sizes and centered lines
lockup with the chosen font
one of several knockout versions
logo made into a badge format

This collaboration was to remake an existing logo. We also tightened up the branding and chose a new font for her to use. She had missed out on having a just-right-for-you experience with her first designer. The colors were taken from her site and the brain logo was redone to have better consistency with the shape sizes and angles on the lines. I also provided her with branding guidelines and dozens of elements so she can create content that is cohesive moving forward.